Quantatative Market Research
Posted on March 16, 2009
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When research techniques that are quantitative are applied in the marketing field then it is called Quantitative marketing research. The basics of the Quantitative marketing research technique lie both in the view (positivist) of the world, and the marketing viewpoint that is considered modern. It is based on the premise that marketing is where a seller and the buyer reach an agreement through an interactive process based on the marketing “four Ps” which are: Product, Price, Place (location) and Promotion.
Just like any other method of social research, quantitative research also involves constructing questionnaires and devising scales which are used to gauge public sentiment about product or service. People respond to these surveys or the respondents are asked to complete the survey and questionnaire. The results obtained are used by marketers to understand the needs of consumers in the marketplace. They then act upon the feedback to create strategies and marketing plans.
The research process has following five steps:
Definition of the Problem. : In this step a problem statement is made and important aspects of the situation are underlined.
Research Design. At this step, the questionnaire and survey is designed to conduct the research. The methodology is selected and the venue, timing and procedure for the administration of the survey are determined.
Collection of relevant data. At this step an endeavor is made to gather all relevant data from primary and secondary sources. The data can be collected via e-mail, telephone or internet.
Data Analysis. The collected data is analyzed by experts to identify the problems and trends. The findings are compiled in suitable form for better understanding.
Report Writing and presentation: The final step is to present the analyzed data in a form that can be easily comprehended and understood by the managers. The data can be summarized in graphs or flowcharts for comprehensive understanding.
Generally, people who are experts in quantitative research have social science background. They might have their degrees in Psychology, Economics or Sociology. These studies by their academic nature have borrowed techniques from the physical sciences that are designed in order to obtain data for natural and physical objects but these sciences inherently lack the ability to answer questions related to human behaviour, perceptions, future behaviour.
While conducting quantitative research it should be remembered that, it is practically impossible to cover the entire consumer spectrum .Therefore the sample population used for conducting the survey or interview should be carefully chosen so that final result truly represents the problems.
Rick Nelson
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Search Engine Traffic
Posted on March 16, 2009
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Can you live without search engine traffic?
Search engine traffic is the holy grail of Internet marketing. It’s targeted. It converts. It’s free (at least in the sense that you aren’t forking over cash for every click). The downside? It often requires what feels like a Herculean effort to rank effectively in competitive niches. It also requires a little patience.
Maybe you aren’t interested in doing the work necessary to appeal to Google. Perhaps you want instant results instead of spending time building a good SEO infrastructure. Can you skip search engine traffic altogether.
Absolutely. It’s possible to live without search engine traffic. There are a variety of different ways to drive traffic that are wholly independent of organic search engine rankings. You can rely on a variety of advertising methods, including PPC options. You can use social media tools and other “web 2.0” methods to bypass search engine ranking concerns.
Here’s the rub: Unless you’re willing to pay, it’s going to be hard to play. The only way to generate a truly significant and consistent flow of visitors will involve advertising—and that’s going to cost you.
That’s why so many people eventually come back to hunting for the holy grail. The up-front effort and time considerations don’t seem all that unbearable when you compare them to the often substantial costs of generating traffic without the search engines.
Rick Nelson, MD
Why Publish an eZine?
Posted on February 27, 2009
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Advantages of eZines
On the Internet, it is very possible to make money without selling any product. One way of doing so is through starting your own eZine, also known as an electronic newsletter.
In a nutshell, you send out your eZine issues on a periodic basis to your subscribers. The good part is that you have a flexible choice in automating the process of sending out your eZine issues for you or manually sending them on a periodical basis. As an eZine publisher, not only can you easily achieve the benefits a conventional newsletter publisher enjoys without having to chop down several trees in the process, you can easily and conveniently spread your marketing influence and expertise to your base of subscribers from the shoes of an ordinary individual.
In other words, you do not have to invest in expensive printing equipment, brick and mortar business, and hiring staff just to run your own newsletter publication, resulting in a lot of time, money and effort saved. Basically, all you need to start your own eZine are an auto responder and broadcast feature to go with, enabling you to reach out to your massive subscribers whom you can regard as your prospects, too.
All in all, if you do not have the commitments of creating your own product for sale, then publishing your own online newsletter can be one of the wisest decisions you will ever make, given the benefits of impressive marketing power and influence it can offer to you.
Rick Nelson
http://internet-marketing.bumblebee911.com
Avoiding Impulse Spending
Posted on February 27, 2009
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Answer these questions truthfully:
· Does your spouse or partner complain that you spend too much money?
· When your credit card bill arrives each month are you surprised at how much more you charged than you thought you had?
· Do you have more shoes and clothes in your closet than you could ever dream of wearing?
· Do you buy every new gadget or widget before it has time to collect a single spec of dust on a retailer’s shelf?
· Do you buy things you didn’t even know you wanted until you saw them in a store?
If you answered “yes” to any two of the above questions, you are an impulse spender and indulge yourself in retail therapy.
This is not a good thing. It will prevent you from saving for the important things like a house, a new car, a vacation or retirement. You must set some financial goals and resist spending money on items that really don’t matter in the long run.
Impulse spending will not only put a strain on your finances but your relationships, as well. The first thing to do to overcome the problem is to learn to separate your needs from your desires.
Advertisers blitz us with their products s 24/7. The trick is to give yourself a cooling-off period before you buy anything that you have not planned for.
When you go shopping, make a list and take only enough cash to pay for what you have planned to buy. Leave your credit cards at home.
If you see something you think you really need, give yourself two weeks to decide if it is really something you need or something you can easily do without. By following this simple solution, you will mend your financial fences and your relationships.
R. J. Nelson
http://internet-marketing.bumblebee911.com
5 Important Rules in Website Design
Posted on February 27, 2009
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When it comes to your website, extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose. Here are seven important rules of thumb to observe to make sure your website performs well.
1) Do not use splash pages
Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like “welcome” or “click here to enter”. In fact, they are just that — pretty vases with no real purpose. Do not let your visitors have a reason to click on the “back” button! Give them the value of your site up front without the splash page.
2) Do not use excessive banner advertisements
Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide more valuable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.
3) Have a simple and clear navigation
You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don’t know how to navigate, they will leave your site.
4) Have a clear indication of where the user is
When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don’t confuse your visitors because confusion means “abandon ship”!
5) Avoid using audio on your site
If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they’re not annoyed by some audio looping over and over on your website. If you insist on adding audio, make sure they have some control over it — volume or muting controls would work fine.
R. J. Nelson
http://internet-marketing.bumblebee911.com
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